Tim Verbeek

About Tim Verbeek


Born (1975) in Haarlem and raised in Amsterdam, the Netherlands, Tim Verbeek grew up being youngest to two brothers. The Verbeek family is a family of entrepreneurs and used to own a large in- and export business in flowers. Tim did not pursuit a career within the family business yet achieved a Bachelors and later a Masters Degree in Marketing in order to find his own way.

Tim Verbeek successfully finished an internship with KLM Royal Dutch Airlines before he was assigned as Associate Teacher of Communications within the Faculty of Marketing and Communications of the Hogeschool Holland, University of Professional Education in Amsterdam. In 1999 Verbeek moved to LA and worked as an Aid to the Consul for Cultural and Economic Affairs of The Netherlands Consulate General and his Country’s Ministry of Foreign Affairs Consulair Office in Los Angeles, California.

In 2001 Tim moved back to Amsterdam where he started his career as Marketing Professional within the Fast Moving Consumer Goods Industry. Verbeek learned his skills while employed by Unilever, Heineken and Dirk van den Broek. In 2007 Tim Verbeek founded Online City Media, Inc. a network of online magazines featuring lifestyle and entertainment. The first online magazine, LA2DAY.COM was launched in Los Angeles rapidly attacting over a 100,000 readers a month. The company extended further into a production house for online content for LA2DAY.COM itself and third parties.

Late 2009 Verbeek sold Online City Media Inc. to Christian Stibbe who also owned and operated Nine Streets, an Amsterdam and Los Angeles based production house. Verbeek returned to his home country to rejoin with his family and to continue a professional career.

Tim Verbeek: "Creating LA2DAY from scratch, seeing the reader base grow each day and working with so many talented writers and producers of wonderful content has truely made a huge impact on me and my view of the creative industry. The digital world in which we now live will only further expand until such point simply everything and anything is connected."


Short Resume Tim Verbeek

Tim Verbeek at Unilever  

Sr. Global Marketing Director

Leading the Global Team responsible for Unilever Food Solutions categories Spreads & Dressings towards 1 Billion EUR through decentralized global-to-local bases of operation in North America, South America, Southeast Asia and Western Europe. Brands: Hellmann's, Calve, Amora, Knorr, Maille, Flora, Rama, Becel. Member of the Global Marketing Leadership Team.

"It is amazing to see and experience first hand the enormous passion of Chefs and professional cooks around the world all sharing that simple but strong drive to serve their guests great food".

Tim Verbeek at Dirk van den Broek  
Dirk van den Broek Supermarkets
Head of Marketing and Communications

Tim returned to Amsterdam late 2009 and started as Head of Marketing at Dirk van den Broek. He was leading a team of 14 and was responsible for all day to day marketing operations including above - and below the line advertising, promotions, instore communication, the private labels and marketing and brand strategy development. Verbeek was a member of the Management Team.

Dirk van den Broek owns and operates the Dirk, Bas and Digros supermarket chains with an annual turnover of 2B Euro and employs over 15,000 people.
Tim Verbeek at LA2DAY.COM  
Founder / CEO Online City Media, Inc and LA2DAY.com

Tim Verbeek founded LA2DAY.com in 2007 in Los Angeles and in 2008 together with a 20-person staff of editors, writers, reporters and experts in art, food, fashion, film and more became ranked the #1 LA lifestyle site by Google. LA2DAY.com was an authentic web magazine, offering a unique perspective on LA Culture & Lifestyle and original series.

"We were about the talent behind the scene, the emerging artists and musicians, the ones with the alternative view on Hollywood films and independent productions. LA2DAY wasn't a blog and we didn't confuse attitude with perspective. LA2DAY.com was magazine-sophisticated and digitally -convenient. Less Tinsel, More Town".

Tim Verbeek at Heineken  

Heineken Beer / Brouwerijen Nederland
Senior Brand Manager Premium Brand

Verbeek's responsibilities included the strategic positioning and communication development for Heineken´s premium Brand. Including development, execution and evaluation of Consumer Research, Brand Development, Innovation, ATL Campaigns, in-home & out-of-home Brand Activation, Events & Sponsorship. Driving increase of sales volume and share in a declining market and a significant positive effect on key Brand parameters and Brand Health.

Tim Verbeek at Unilever  


As Senior Brand Manager Desserts Benelux Verbeek was responsible for the 2007 repositioning and turn around of Unilever’s Ice Cream Dessert Brands Hertog (Family Brand) and OLA Viennetta (Heart Brand). For this he was awarded the prestigious consumer ‘Brand of the Year Award’ for Hertog. In addition he managed to increase Market Share and full turn around.

As Brand Manager Knorr Tim Verbeek was responsible for NPD for a part of the Knorr Brand Meal Maker Portfolio and ATL/BTL support for new product launches and Brand Equity Development. Achieved significant market share growth. As Category Manager Meal Solutions Tim was co-initiator of Marketing and Sales activities for Unilever’s key food brands Knorr, Bertolli and Conimex for all National Accounts and achieved a sustainable turn-around in the meal maker category for Unilever.

Tim Verbeek  

Ministry of Foreign Affairs Kingdom of the Netherlands
Economic, Trade and Consular Affairs Agent, Consulate-General Los Angeles

Verbeek was assigned as Assistant to the Consul for Economic & Cultural Affairs. His main objective was to improve trade relations between companies in the Netherlands and the Western United States, with a focus on Water Purification, Biotechnology and ICT. Other responsibilties included the representation of the Dutch Immigration and Naturalization Service and the Dutch Diplomatic Service; providing (field) assistance to Dutch Nationals under all circumstances, working together with US Law Enforcement and the US Department of Homeland Security (former INS).